When building and launching Meta Reality Labs, we needed a way to tell press and developers not only the reason for the team’s existence, but to provide a glimpse of what to expect from us in the future.  

A press release or simple announcement wouldn’t have the emotion or fidelity we needed - especially launching at a Developer Conference in front of thousands of people - so the below film was created, showcasing both products we were currently building, as well as hinting at the pipeline of products and experiences to come.