Art, Copy & Code was an initiative created to reimagine the possibilities of storytelling for the modern age, using existing Google products and services as well as creating new ones from the ground up.

To launch the project, we utilized AI to create a film that would “self-assemble” itself every time it was viewed, artfully creating a totally unique experience each time it was watched. Everything about the film was dynamic, based on real-time viewer signal like location, current weather patterns, the time of day, up-to-the-minute news headlines, and real-time global data.

In addition to the launch film and web experience, we created Art, Copy & Code projects in partnership with VW, Burberry, and Adidas, which can be viewed elsewhere on this site.