Partnering with Burberry’s Christopher Bailey and Angela Ahrendts, Kisses was a project within Art, Copy & Code that showed the early possibilities of augmented reality and marketing.

Created for the launch of Burberry’s new line of lipsticks, Kisses enabled users to virtually try on different shades of the product via their phone’s camera and real-time facial mapping. They were then able to send an AR kiss and note to a loved one, to a display on giant LCD displays at Burberry’s London flagship store for passerby to see, or both.

Kisses sent to the storefront could be tracked from their departure location to London in real-time, and users also had the option of following every kiss sent throughout the duration of the project, showing where the most love had come from, and when.